MoiMinnie focuses on covering select daily outfits, brand and product features, do-it-yourself projects – all through fresh creative visuals and tongue-in-cheek writing.  It aspires to represent a simple, creative lifestyle whilst remaining affordable and conscious about modern culture and environment. The site was founded in 2010 and over the years it’s been praised in reputable printed and online fashion publications such as Grazia, MTV Fora, Elle and Buro 24/7.