labels or love?13/12/2013
Being sick for two weeks can sometimes have its perks! Jk, not really, but I did have a lot of time on my hands for laying in bed, reading magazines, books and browsing through various blogs and thinking about it all. Lately (meaning – ever since I started blogging) I noticed a certain trend, if I can call it that, among bloggers, editors and other (questionably) fashionable personas, both online and offline. Everyone seem so eager to keep up with the Joneses (or more likely, the Kardashians) nowadays. Remember that Kenzo sweater? What about Isabel Marant sneakers? And most recently, the Celine tartan EVERYTHING? Maybe I’m the exception here, but all those items are very…plain. “Chacun à son goût” and I wholeheartedly agree, but is it possible that the French weren’t right about that one, after all? From what I see, we all seem to have pretty much the same taste, globally. Thousands and thousands of girls everyday are still going crazy over previously mentioned (now already demode) items and more – JC Litas, Louis Vuitton Speedy bag, studded Valentino pumps, Isabel Marant Dicker boots, white Zara skort etc (see Shit Bloggers Wear for more examples).
While I am not judging anyone’s taste here, the question remains – why? Looking at it objectively and from a designer’s viewpoint, none of those items have any special features or are made out of some very rare or high quality material that could make it so much more appealing (to me, at least). A good bag is a good bag, LV monogram on it or not. To be perfectly honest, there are many other (less known) brands whose products are made out of high quality materials, hand crafted and/or unique in design – and available for the same or maybe even smaller amount of money. Why pay for a shitty <insert famous brand here> 100% polyester blouse when you can get a high quality <insert unknown brand here> 100% silk blouse instead? I’m surprised that even with the full menu in front of us, we are still choosing to have what everyone else is having.
I wonder – do we purchase the item because we truly love it or are we just going for the latest “it” thing? Or more importantly, if there wasn’t a label on that particular item and if no one was ever seen wearing it – would anyone buy it?